Axonometry
Client
Axonometry
product
Web Page with marketplace
Industry
Med-tech
time
2023
Overview
In the project for Axonometry, innovative design converges with user-centric principles to redefine digital experiences within the medical industry. As the UX/UI designer, my mission was to craft a website that not only showcased Axonometry's groundbreaking solutions but also prioritized a seamless and empathetic interaction for users in the medical field. The design focused on creating a platform that instills confidence and reliability in both healthcare professionals and patients navigating the digital landscape of medical solutions.
Client
Axonometry is at the forefront of revolutionizing the medical industry through its cutting-edge solutions, ranging from applications to web services. Committed to driving innovation, Axonometry seeks to enhance and streamline medical processes, ultimately improving patient care and outcomes.
UI Design
UX Reaserch
Web Design
Graphic Design
Branding & Identity
Illustation
No-code Development
UX Reaserch & Insides
My research encompassed:
• Understanding the user goals and needs
• Defining user persona
• Market and competition analysis
The UX research process for the Axonometry project was a systematic and comprehensive exploration aimed at deeply understanding the needs and preferences of users within the medical industry.
A comprehensive competitive analysis was undertaken to understand the landscape of medical solutions and identify areas of opportunity. This involved examining the digital presence and user experience of competitors in the medical technology sector.
The Axonometry branding is designed to show the connection between medicine and technology.
It aims to compaine visually affordability and modernity, and distinguish the brand in the med-tech industry.
The logo was designed using the simbolics of:
• The cross sign - a commonly understood symbol related to medicine, e.g. Red Cross - medical aid organizations, green cross – pharmacies.
• The letter X present in the name Axonometry
• Semiconductor connections in an integrated circuit – characteristic lines ending with a dot to information technology.
The colours of the logo are kept in shades of navy blue and cyan related to the medical industry. The colours are subdued, suggesting seriousness and trust in the brand.
#adf0e8
R: 173
G: 240
B: 232
C: 30
M: 0
Y: 15
K: 0
#adf0e8
R: 173
G: 240
B: 232
C: 30
M: 0
Y: 15
K: 0
The font used "Co Headline" by Dalton Maag returns attention and visually stands out. It is an acute combination geometry and delicate, curved forms fit perfectly into the brand's philosophy of creating modern technological solutions based on the needs of patients and customer-centric design.
The website
The objectives for the Axonometry website were defined with a strategic focus on aligning user needs, business goals, and the innovative nature of the medical solutions offered by the company.
Showcase Innovative Solutions:
Highlight and effectively communicate Axonometry's groundbreaking medical solutions through the website. The design aimed to convey the company's commitment to innovation and advancements in the medical industry.
User-Centric Experience:
Prioritize a user-centric design approach to ensure that the website caters to the diverse needs of healthcare professionals, administrators, and patients. The objective was to create an intuitive and empathetic digital experience that reflects Axonometry's dedication to user well-being.
Establish Trust and Credibility:
Build trust among users by emphasizing reliability, accuracy, and transparency in the presentation of information. The website aimed to inspire confidence in Axonometry's solutions, positioning the company as a trustworthy authority in the medical technology space.
Reflect Axonometry's Brand Identity:
Ensure that the design and visual elements of the website align with Axonometry's brand identity. The objective was to create a cohesive and recognizable online presence that reinforces the values and mission of the company.
