Oasis City Lab
Client
Oasis City Lab
product
Web Page
Industry
Space-tech
time
2022-2023
Overview
Design evolution of Oasis City Lab, a groundbreaking start-up redefining data analytics for urban living experiences. As the UX/UI designer for this project, I played a pivotal role in crafting the digital presence for Oasis City Lab.
The primary objectives were to establish an intuitive online platform that not only showcased the vision of Oasis City Lab but also provided a seamless user experience for visitors interested in learning about the cutting-edge solutions offered by the start-up.
Client
Oasis City Lab – Specialized analytics based on Earth observation data and AI.
The company wants to help cities become more resilient and sustainable by providing EO data-driven AI insights and solutions that can address the challenges of climate change and urbanisation.
UI
UX
Web Design
Interaction Design
Prototyping
Graphic Design
WCAG
The Process
My process at Oasis City Lab is based on the Double Diamond Theory and Lean UX process. I aim to incorporate the key phases of Discovery, Definition, Ideation and Implementation in all of our projects.
Reaserch & Insides
My research encompassed:
• Understanding the user goals and needs
• Defining user persona
• Market and competition analysis
In-depth user research and market analysis guided the design process, ensuring that the website catered to the needs and expectations of a diverse audience interested in urban sustainability and smart city solutions. Especially our main user – citie's authorities
Miro board of the project with reaserch insides
Identified challanges:
• Difficult major customers. City authorities and administration are difficult to attract and interest customers.
• The company's lack of experience, and therefore difficulty in instilling trust in potential customers
• Need to demonstrate direct profits from using services to obtain city funds
Julia Doe
Age: 48
Gender: Female
Occupation: Data Scientist in city planning department
About
Julia, a seasoned data scientist with 16 years of experience, brings a wealth of analytical expertise to her role. Currently employed as a planner in the city, she leverages her extensive background in data science to contribute valuable insights to urban planning initiatives.
Challanges
Julia grapples with the challenge of an overwhelming workload, navigating the demands of her role as a planner while juggling various data science responsibilities. Additionally, she faces obstacles such as a corporate culture that may be resistant to innovations and the constraint of working within a limited budget, posing further complexities in implementing cutting-edge solutions for urban planning.
Goals
Julia's primary goal is to excel in her role as a planner and data scientist, striving to fulfill her responsibilities to the highest standard. Meeting deadlines and exceeding performance expectations are key objectives for her, as she seeks to contribute effectively to the success of urban planning initiatives and the overall advancement of her organization.
Webside architecture
The structural design and organization of a website was divided into pages: Home, About, Services, Blog and Contact.
Wireframes
In the evolution of the Oasis City Lab website, the wireframing stage served as the blueprint, translating the project's vision into a tangible and functional structure. Wireframes were crafted to visualize the layout of key pages, emphasizing content placement, navigation flow, and core functionalities. These wireframes evolved based on continuous feedback and insights from the client.
Hi-fi Design
The design approach focused on a harmonious blend of functionality and aesthetics. By employing a user-centric methodology, I aimed to create an engaging interface that conveyed the essence of Oasis City Lab's mission while facilitating easy navigation for visitors.
Interaction Design
Tools
• Miro for planning and moodboarding
• Mockups for wireframing and first prototypes
• Figma for visual design and interaction design and final prototype
• Adobe Illustator and Photoshop for custom illustrations and photos
• ChatGPT for exploring copywriting
• Midjurney for exploring graphics and visual assets
